Digital strategy:
encompassing everything from CRM, CX, digital marketing, business, organisational needs, communication to brand awareness activities.
Leadership:
team, individual development and organisation development
Senior Project Management:
goal and scope definition, proposals, agreements, presentations, team management, budget and reporting.
CRM:
business development, customer loyalty, customer acquisition, marketing automation & life cycle programs
Insight:
analytics, corporate performance management/BI, customer insight, customer journey mapping
Experience of:
e-commerce, global marketing management, and more